live.ly app是妈妈咪呀(Musical.ly)推出的一款在线视频直播平台应用，用户将可以通过 live.ly 应用进行视频直播，而视频流可以在妈妈咪呀网站上观看。

　　【官方介绍】

　　live.ly is your live stream platform. You can broadcast your life to the world as it happens, and also initiate group video chat with your friends to hang out virtually.

　　You can:- Use the guesting feature on android- Group video chat with your best friends in the evening- Broadcast a particular moment (e.g. during a trip)- Show your talent or share experience to the world- Receive gifts from your super fans